Top-Selling MPC Developer Shares Secrets to Success

A Texas firm has the most top-selling master-planned communities in the nation than any other developer, according to a recently released report.

Houston-based Johnson Development Corp. had six communities ranked among the nation’s 50 top-selling in a mid-year tally by housing research firm Robert Charles Lesser & Co. (RCLCO). Most of its communities are also showing year-over-year gains in new home sales.

In its 43rd year of operation, Johnson Development has 17 communities under active development — 14 in the Houston area, two in Dallas-Fort Worth and one in Atlanta. At mid-year 2018, home sales in all Johnson communities totaled 2,171, which is an 18 percent overall increase from 2017. Here, BUILDER talks with Johnson Development co-president and COO Doug Goff about the company’s success.

What are your best-selling communities and where are they located?
Our six developments in the RCLCO report include communities in both the Houston and Dallas-Fort Worth metro areas. At No. 1 in Houston and No. 15 nationally, Sienna Plantation in Missouri City was the highest-ranked Johnson community on the RCLCO report. Sienna reported 292 new-home sales during the first six months of 2018, a 41 percent increase over last year. Cross Creek Ranch in Fulshear placed No. 25, with 246 sales — a 16 percent increase. And Viridian in Arlington ranked No. 26 with 240 sales versus 158 in 2017. Viridian’s 52 percent year-over-year increase was one of the biggest gains listed on the report.

However, Harmony in Spring showed the largest gain of all 50 communities, with a 72 percent increase. Harmony ranked No. 30 and reported 234 sales during the first six months of this year versus 136 in 2017. Woodforest in South Montgomery County saw 200 sales — a 9 percent increase — during the report’s timeframe and placed at No. 38. Riverstone in Fort Bend County ranked No. 41 with 189 sales.

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