WHAT DO MILLENNIALS WANT IN THEIR KITCHENS AND BATHS?

Millennials prefer open, flexible space in their kitchens and technology in their bathrooms, as reflected in these photos from the Serena at Gale Ranch model homes designed by Mary Cook Associates for Toll Brothers in San Ramon, CA. Millennials. At 71 million strong, they’re impacting everything from the death of bar soap to the rise in frozen food sales. And no one seems to be keeping track of their needs and wants more than the housing industry. Due to their numbers and spending power, millennials are a primary target market for developers of both rental and for-sale housing.

This is a generation focused on health and well-being, work/life balance and working collegially rather than competitively. They prefer simplicity in their lives and lead a minimalist lifestyle, with few collectibles, and abhor clutter. Technology is an integral part of everyday life for this “Uber generation” that prefers to rideshare rather than drive, use Spotify rather than purchase CDs, and pay with their phone rather than a wallet.

These generational characteristics impact millennials’ choices in kitchen and bath design as well. And, now that millennials represent the largest share of home buyers at 36%, according to the National Association of Realtors, developers need to start paying even more attention to the design preferences of this cohort.

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