Blog

  • How to Improve Communication With Clients at Your Remodeling Company

    Sometimes what seems so obvious to a business is not very obvious to its clients. Frustration and anxiety occurs for the clients while the employees of the business feel they are doing their job well. How do I know? Nina and I were in the Amsterdam airport, looking to board the plane that would take

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  • THE ART OF THE UPSELL

    Your clients count on you to be an expert in remodeling and, as part of that expertise, to provide them with suggestions for smart ways to add value to their project. Even if a design change or a product upgrade would increase the total investment, you should give your clients the information so that they

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  • Homeowners are Ready to Ditch All-White Kitchens, Survey Find

    Ashton Woods recently polled 1,400 prospective home buyers to identify the most prominent trends across several topics of home design—ranging from customization and room layouts to fixtures and finishes. The company’s 2018 Ashton Woods National Homebuyer Survey determined that personalized design options were a leading consideration for three-fourths of buyers when selecting a builder, and

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  • Redfin: Looks Like The Exodus Is Coming

    In the second quarter of 2018 people in expensive, high-tax coastal markets including San Francisco, New York, Los Angeles and Washington, D.C. searched for homes in metros like Phoenix, Las Vegas and Miami, where taxes are lower and housing is more affordable, according to the latest Migration Report. The analysis is based on a sample

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  • Phil Bodem Joins TriPointe as Sacramento President

      TRI Pointe Group (NYSE:TPH), Irvine, has named Phil Bodem president of TRI Pointe Homes Sacramento.                Bodem, most recently president of the Southern California Division at Meritage Homes, brings more than 16 years of divisional president experience to his new position, with many of those years spent focused

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  • House Prices Versus Home Values

    Steve Jobs liked to refer to personal computers as a “bicycle for the mind.” Human beings, he’d learned from poring over Scientific Americans and Heath Kits when he was a kid, unleashed tremendous locomotive power–even eclipsing the No. 1 master species of the contest, the condor–when they blended their energies with those of an efficient

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