If you don’t show it, you’re not going to sell it.

That’s the attitude of Marc Thee, co-founder and design principal at Winter Park, Fla., interior design firm Marc-Michaels, who believes that home shoppers buy what they see.

Buyers in the market for a new house know what they want in a home—comfort, convenience, and an overall better quality of life for their family. But more often than not, these buyers don’t know which features, products, or design elements will give them the lifestyle they desire in a new home.

It’s the job of builders and designers to show buyers the myriad options available to them, many of which they’ve never thought of or might not even know exist.

“Home design is really about discovering the needs of your buyer and then finding solutions that you can offer to those needs, and sometimes there are needs that your buyer isn’t even aware they have,” says Jane Meagher, president of Success Strategies, a New Jersey-based company that specializes in creating design studios for home builders across the country. “Show them how a specific feature is a solution to a need that they have to live better, and they’ll invest in those features.”

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